Tuesday, May 06, 2008
Volume 35 Issue 23
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Advertise With The Flyer!

Advertising Manager

Megan McCarthy
410.543.6192, phone
410.677.5359, fax
flyerads@salisbury.edu

The Flyer

Salisbury University
1101 Camden Ave.
Salisbury, MD
21801

 Editor in Chief

Sarah Lake
410.543.6191, phone
flyer@salisbury.edu

The Flyer is the only student newspaper on the Salisbury University campus and is published in broadsheet format (21.5" x 13") on 27.6 lb. newsprint with full color on the front and back pages.  Weekly sections consist of news, editorial, sports, life & style and global news.

Twice a month, The Flyer also publishes The Pulse, an arts and entertainment magazine which covers local, regional and national entertainment venues.  The Pulse is printed in magazine format (8.5" x 11") on 35 lb. high-bright newsprint. Full color is available on the back cover and center spread.

The Flyer is published and distributed every Tuesday during the fall and spring semesters.  2,000 copies are distributed campus-wide and at select community sites serving over 7,000 students.  The Flyer is a free student-run publication which covers campus and community events, as well as peer relevant issues and concerns.

Typical student readership of the Flyer ranges in age 17 - 30, with a 4:6 male-female ratio.  Average age of readership is 22.9 years.  69.6% of Salisbury University students are not from the Eastern Shore of Maryland.

The Flyer advertising rates:

Color advertising, per column inch Local National
Open Rate (1 time run) $ 5.50 $ 5.75
Contract Rate (2+ consecutive runs) $ 5.00 $ 5.25
SU Departmental Rate $ 4.50  
RU RSO Rate $ 3.25  
     
Black & White Advertising, per column inch
Open Rate (1 time run) $ 4.75 $ 5.00
Contract Rate (2+ consecutive runs) $ 4.25 $ 4.50
SU Departmental Rate $ 3.75  
SU RSO Rate $ 3.00  
 
Inserts, price per 1,000 (2,000 max per week) $ 150.00 $ 175.00
 
Classified Advertising
First 20 words (minimum of 20 words) $ 10.00  
Each additional word $ 0.50  

The Pulse advertising rates:

Color Advertising (available only on the back cover and center spread), per column inch
Open Rate (1 time run) $ 6.00
Contract Rate (2+ consecutive runs) $ 5.50
SU Departmental Rate $ 5.00
SU RSO Rate $ 3.75
 
Black & White Advertising, per column inch
Open Rate (1 time run) $ 5.25
Contract Rate (2+ consecutive runs) $ 4.75
SU Departmental Rate $ 4.75
SU RSO Rate $ 4.25

Advertising Deadlines

The deadlines for ad reservations is 3 PM on the Wednesday prior to the Tuesday issue.  If the ad materials are not yet ready, The Flyer layout and design staff still needs to know the dimensions of the requested ad.  All ad materials must be received by NOON on the Thursday prior to production.

First time advertisers must pay in full for advertisement before it runs.  After the first run, an account can be set up for any subsequent advertising to be billed.

The Flyer accepts advertisement in the following formats: AI, TIFF, JPEG or QuarkXpress document.  Our staff can also design an ad for you.  While there is currently no extra charge involved, you must allow extra time for this service.

 

Billing Information

All new clients must fill out an application with current contact information.

An invoice with tear sheet, along with a copy of the issue featuring your ad, will be sent within 15 days of the publish date or by pre-arranged schedule.  Advertisers with ads running consecutively will receive a monthly bill.  Payment is required within 15 days of receipt.

A finance charge of 1.5 % per month will be applied to the account balance for any bills outstanding over thirty days.  The minimum service charge is $ 1.50.

  • We reserve the right to refuse any ad based on prior non-payment or late payment status.
  • We reserve the right to refuse any ad based on questionable and/or offensive content.
  • We reserve the right to change our advertising rate and/or billing procedure at any time and will provide our advertisers with any information regarding such a change.
  • We reserve the right to designate the placement of all advertising.  While we will do our best to place your ad in a requested section, no position can be guaranteed.

Dimensions

THE FLYER THE PULSE
Column Widths
1 column = 2"
2 columns = 4.18"
3 columns = 6.25"
4 columns = 8.75"
5 columns = 10.37"
6 columns = 12.5"

Sample Ad Sizes
Full Page = 6 columns X 21.50"
Half Page = 6 columns X 10.75" OR
3 columns X 21.50"
Third Page = 4 columns X 10.50"
Fourth Page = 3 columns X 10.25"

 Column Widths
1 column = 2.5"
2 columns = 5.25"
3 columns = 8"

Sample Ad Sizes
Full Page = 3 columns X 8"
Half Page = 3 columns X 4"
Third Page = 1 column X 8" OR
3 columns X 2.5"